Monarch is an ad-free personal finance app that puts bank, card, loan, and investment accounts on one dashboard so households can track spending, net worth, cash flow, and goals.^1 Connect your accounts and Monarch categorizes transactions automatically, detects recurring bills and subscriptions, and builds reports that show where money comes from and where it goes.^1
Households can label accounts and transactions as yours, mine, or ours, switch between personal and shared views, and work a budget together even when funds stay in separate accounts.^3 Each partner gets a separate login at no extra cost, and a financial advisor can be given access too.^2 Budgeting runs two ways, Flex Budgeting or category by category, with rollovers into the next month.^2 An AI Assistant, shaped by Monarch's panel of financial practitioners and its in-house advice team, answers plain-language questions against a member's full picture, and a September 2026 update made that assistant faster.^10 Monarch runs on the web, iPhone, iPad, and Android in the United States and Canada.^8
Val Agostino, Jon Sutherland, and Ozzie Osman founded Monarch in 2018.^2 Agostino had been an early product leader at Mint, and after Intuit announced Mint's shutdown in late 2023, Monarch's membership grew about 20 times in a year and passed 1 million members in March 2026.^2 The product stays subscription-based: members pay for the service, ads stay out, and Monarch says it does not sell financial data.^5 A Plus tier adds forecasting that models life events such as a home purchase or retirement, business-owner tracking with profit and loss reporting, Morningstar-powered fund analysis, and estate planning.^2
"Monarch has been a game-changer for how my wife and I manage our finances. It's transformed our money conversations from stressful guesswork into a clear, shared plan of action." - App Store review quoted on the Monarch homepage^1
Notable:
- Bank connections are read-only, with encryption in transit and at rest and two-factor authentication, and independent auditors have issued SOC 2 Type 2 certification for its security controls.^6
- Monarch connects through Plaid, Finicity, and MX, and members can switch providers for an institution when a connection breaks.^2
- The AI Assistant's guidance was trained with a panel that includes CFPs, CFTs, PhDs, and financial coaches, and member data is not used to train public models.^2
