Our mission is to give you feel-good, quality TV for less.
Looking for a streaming service the whole family can enjoy without worrying about what might pop up on screen? Frndly TV is a live TV streaming service built around wholesome, family-friendly programming — offering 50+ channels including all three Hallmark channels, A&E, The History Channel, Lifetime, INSP, UPtv, Great American Family, and Dove Channel.^1 It's designed for viewers who want affordable access to live television without the bloat (or the content concerns) of larger cable-replacement bundles.
Founded in 2019 by a team of former Dish Network veterans in Denver, Colorado, Frndly TV has grown rapidly — attracting over 700,000 subscribers and catching the attention of Roku, which acquired the service for $185 million in May 2025.^2 The service offers three subscription tiers with features like 72-hour lookback, unlimited DVR, and streaming on up to four screens simultaneously.^1 It works on Roku, Fire TV, Apple TV, Chromecast, Samsung Smart TVs, Vizio, and iOS/Android devices.
While Frndly TV isn't explicitly a Christian service, its lineup is notably faith-friendly. Channels like INSP, Dove Channel, Great American Faith & Living, and BYUtv bring inspirational and values-driven content into the mix — making it a strong alternative to mainstream streaming services for families seeking cleaner entertainment options.^3
Why Families Love It"I'm loving this! I was paying way too much just to watch Hallmark channels, Frndly TV is perfect for me." — Amy T.^1
"I love this app. There's always something great to watch on Hallmark and with the new channels they added, I canceled my other services." — Chris J.^1
Notable- Founded by Dish Network alumni Andy Karofsky, Bassil El-Khatib, Michael McKenna, and Mike McClain^4
- Acquired by Roku for $185 million in May 2025, with leadership remaining in place^2
- Includes faith-oriented channels: INSP, Dove Channel, Great American Faith & Living^1
- Available on 10+ device platforms including smart TVs, streaming sticks, and mobile^1
- TechHive named it runner-up for best new streaming service in 2019^4
