Many churches struggle to connect with the spiritually curious people right in their own neighborhoods. VisitorReach is a conversational outreach platform built by pastors to solve that gap — using AI-powered marketing, SMS conversations, and tap technology to turn digital interest into real, in-person relationships.^1
The platform works in layers. First, VisitorReach optimizes a church's presence across 72+ online directories, search engines, voice search, and social media so people can actually find them.^1 A free Digital Health Assessment produces a personalized report showing how discoverable the church is, and the in-dashboard Digital Health Analytics now surfaces a Local SEO Grid revealing how the church appears in Google Maps and local search results across every neighborhood in the city — not just near the building.^16 Then, a team of marketing experts creates personalized ad campaigns targeting newcomers, people in need of prayer, and those exploring faith. Every interaction funnels into the VisitorReach mobile app, where pastors and staff engage seekers through one-on-one SMS conversations — assisted by an AI Conversational Assistant built with Gloo AI that drafts context-aware, pastoral replies in seconds, alongside QuickReplies and automated NurturePoint Journeys™ that keep conversations going at just the right moments.^3
VisitorTap™ lets Sunday guests connect instantly with a simple phone tap — filling out guest cards, accessing giving, or registering for events, all managed through a real-time dashboard. In 2025, VisitorTap was integrated into Pushpay's church engagement platform as part of a strategic partnership, expanding its reach to thousands of additional churches.^4 The VisitorTap Pro tier adds a Pro Builder that scans a church's website and transforms the tap experience into a rich, app-like journey with auto-pulled links, images, and a live mobile preview — no app store download required.^5 A desktop Dashboard mirrors all mobile app capabilities, letting church staff manage conversations and track engagement from any device.^6 The Reach Assessments tool helps pastors evaluate how effectively their church is reaching the unchurched, with actionable next steps.^7
What sets VisitorReach apart is its DNA. CEO Marc Estes spent nearly 40 years in local church ministry, including serving as Senior Pastor of Mannahouse in Portland and Chancellor of Portland Bible College. Co-founder Howard Rachinski is the founder of CCLI (Christian Copyright Licensing International), which resolved a legal crisis for over 250,000 churches worldwide.^8
In January 2025, Gloo — the technology platform connecting over 80,000 churches — made a strategic investment in VisitorReach, accelerating its expansion nationwide and later powering its AI Conversational Assistant that writes like a pastor.^10 VisitorReach has since formed 27+ ministry partnerships including ARC, Exponential, Church Answers, SBCAL, StudioC, Stadia, Sidecar, Harvest Foundation, NewThing, Make Room, Build Groups, Spire Network, XPastor, XP Gathering, Ruach Global Network, LINC, Carolina Movement, and the Carey Nieuwhof Leadership Podcast.^11^18
Why Churches Love It"Last year our church doubled in size with VisitorReach. What was more amazing is that we tripled in salvations, and quadrupled in water baptisms!" — Dreamer's Church^1
"We had 24 first time guests last weekend! In the past the most we've ever seen was 10 on Easter Sunday. I have not seen a tool as surgical in reaching people for the Kingdom as VisitorReach." — Pastor Larry Roberts, Christian Family Center^1
"We were averaging 75 people and since launching 3 months ago with VisitorReach now we are averaging 105 people." — Pastor John Walker, Las Vegas Christian Church^1
Notable- ZOE Church Los Angeles used VisitorReach to build 700+ community connections before their South Bay campus launch, resulting in 430 attendees and 8 salvations on opening day^13
- Strategic investment from Gloo (January 2025) and a deeper Gloo AI partnership building an AI Conversational Assistant that writes like a pastor^10
- Strategic partnership with Pushpay integrating VisitorTap into their platform^4
- VisitorTap Pro Builder — biggest VisitorTap upgrade ever, scanning church websites to turn taps into app-like journeys^5
- Digital Health Analytics with Local SEO Grid — real-time view of online visibility, impressions, leads, and neighborhood-by-neighborhood search rankings inside the Dashboard^16
- 27+ ministry partnerships including ARC, Exponential, Church Answers, SBCAL, StudioC, Stadia, Make Room, Build Groups, and more^11
- Partnership with Maranatha! Music connecting worship and church outreach^14
- Digital Health Assessment used by 600+ churches to evaluate their online presence^10
- Reach Assessments for evaluating evangelism health at the personal and church level^7
- Trusted by churches including Jesus Culture, Elevation Church, The Father's House, Mannahouse, and Life.Church^1
Platforms: iOS, Android, Web Pricing: Paid (subscription tiers: Silver, Gold, Platinum — all-inclusive with marketing ad costs, app, and client services; 30-day free trial available)^15
