If your church uses Planning Center and you've been frustrated by clunky email tools that don't talk to your people database, Flowforth was built to solve exactly that. It's an email marketing platform purpose-built for churches, with Planning Center as the single source of truth for all your contact data — no exports, no sync headaches.^1
Flowforth lets you send beautifully designed emails using a drag-and-drop editor, a lightweight rich text editor (for simple, personal-feeling messages), or full custom HTML. You can set up automated email sequences triggered by Planning Center list changes, pull events, groups, and registrations directly from Planning Center into your emails, and use custom merge tags from any Planning Center People field to personalize every message — including @first-name and @last-name in subject lines.^1^3 A Canva integration lets you import designs and send Canva Email templates directly to your Planning Center people, and an Unsplash integration provides royalty-free photos.^4
Beyond email, Flowforth includes free link-in-bio pages and branded, trackable QR code management — supporting Planning Center items, file downloads, phone calls, text messages, and WiFi as QR destinations. Every QR code can be tracked or static, and you can update where it points without reprinting. Link pages support file and Planning Center content links.^1
The platform's automations have grown substantially: they now support If/Else branching based on Planning Center lists (so people route down different paths), manual triggers that let you run a flow on-demand for specific people, up to 100 steps per flow, a drag-and-drop automation builder, and a step that sends push notifications through the Church Center app. Signup Forms turn any Planning Center form into a hosted subscription page and embeddable website widget, with every submission flowing back into Planning Center as a real form entry.^3
Founded by Thomas Harmond and publicly launched in May 2025, Flowforth has shipped improvements at a remarkable pace — near-daily updates throughout its first year. Recent additions include a mobile email design mode (a Desktop/Mobile preview toggle plus per-block mobile font sizes and spacing so emails render cleanly on phones), a public email archive index at /emails that lists every public category in one place, richer signup forms that collect Address, Household, and Phone fields plus Campus/Gender/Grade/School/Marital Status dropdowns synced straight from Planning Center, a Retry All Failed button for automations that hit send limits, dedicated deliverability metrics (unsubscribes, bounces, complaints), full-text search across sent emails and public pages, request-approval-to-send workflows, and RSS feeds for email categories.^3
"The switch from Mailchimp started out as a financial decision, but it's honestly been a tremendous improvement for far more than our budget. I love how the team keeps improving the system around the real needs of ministries. We'd never think about going back." — Lauren, Calvary Church^7
Notable- Planning Center native: Syncs unlimited people and lists automatically; supports Services, Groups, Registrations, and Calendar imports; Planning Center link type in editor for quick linking to forms, registrations, and Church Center pages^1
- Three email types: Drag-and-drop builder, simple rich text editor, and full HTML code editor^3
- Mobile-first design: Desktop/Mobile preview toggle, per-style mobile font sizes, and per-block mobile spacing overrides so emails look right on phones^3
- Branching automations: If/Else conditions on Planning Center lists, manual triggers, drag-and-drop builder, Church Center push notifications, Wait Until on List steps, and up to 100 steps per flow^3
- Signup Forms: Hosted subscription pages and website embeds powered by Planning Center, with bot protection, auto-resubscribe, and support for Address/Household/Phone and Campus/Gender/Grade/School/Marital Status fields^3
- Public email archive: A /emails index page lists every public category in one place, each linking to its own archive; RSS feeds available per category^3
- Deliverability metrics: Unsubscribe, bounce, and complaint rates tracked alongside opens and clicks (available on emails sent after June 5, 2026)^3
- Reusable email elements: Save pre-designed or custom sections (sign-up blocks, signatures) to reuse across emails and automations^3
- Version history: 50 most recent email versions saved, previewable before reverting^3
- Pay per send, not per contact: Free tier includes 500 emails/month with all features; paid plans scale by volume^6
- Canva + Unsplash integrations: Import Canva designs and Canva Email templates with automatic merge tag conversion; insert royalty-free photos^4
- Rapid development: Near-daily updates since launch; dozens of features shipped^3
- Founded by Thomas Harmond — previously at Hillsong Church, based in Houston, TX^7
- Public status page at flowforth-status.com for service transparency^8
Platforms: Web Pricing: Freemium (free tier + subscription)
