Every parent dreads that moment: your child needs a phone, but handing them a smartphone feels like giving them the keys to the entire internet. Gabb builds phones and watches designed from the ground up for kids — no web browser, no social media, no app store — just calling, texting, GPS tracking, a camera, and a handful of safe preloaded apps.^1
Founded in 2018 by Stephen Dalby, a father of eight who "just didn't feel comfortable with the options that were out there," Gabb has grown into one of the most recognized names in kid-safe tech.^2 Their product lineup scales with age: the Gabb Watch 3e (ages 5–12) is a GPS-enabled smartwatch with calling, texting, and the Gabb Go activity app, while the Gabb Phone 4 (ages 9–13) is a fully locked-down smartphone with a camera, Gabb Music, and parent-managed contacts.^1 For teens ready for more flexibility, the Gabb Phone 4 Pro offers a curated set of optional apps — still no browser or social media — giving older kids a stepping stone toward responsible tech use.^3 All devices run on the nation's most reliable wireless network with unlimited talk and text.^1
In 2026, Gabb launched a Kids Advisory Council putting Gen Alpha middle schoolers in real product advisory roles — a natural evolution from their earlier "CEO for the Day" program.^4 The company also partnered with the Goode Foundation's Digital Detox Challenge, offering free Gabb Phone 4 Pro devices to teens who commit to postponing social media through high school.^5
SafeWise named the Gabb Phone the "Most user-friendly" kids phone in their 2026 Best Phones for Kids guide after hands-on testing.^6 Gabb Music, their kid-safe streaming service available on any iPhone or Android, earned a TIME Best Inventions 2025 Special Mention, a 2026 NAPPA Award in the Music category, and a dedicated Billboard Top Gabb Music Songs chart.^7^9 The company's nonprofit arm, Gabb For Good, provides free safe tech to families in need.^1
Why Families Love It"The Gabb Phone has filled a void in the cellphone industry that desperately needed filling. Kids today have a need to be connected, but big tech industries have failed children and their families by not providing legitimately safe options!" — Ashley M., Seattle, WA^10
"My daughter has ADHD, and it's quite difficult to get her any devices without her falling victim to the downward spiral of distraction. This device is convenient in that we have complete control." — Stephen L., verified reviewer^10
"We talk a lot about how to be innovative and relevant in the world, without taking on the ways of this world. The Gabb watch has been a great addition to fulfilling this standard." — Chris L., verified reviewer^10
Notable- SafeWise "Most User-Friendly" Kids Phone, 2026^6
- Gabb Music earned TIME Best Inventions 2025 Special Mention^7
- Gabb Music won 2026 NAPPA Award (Music category)^8
- Billboard Top Gabb Music Songs chart since November 2024^9
- Kids Advisory Council launched with Gen Alpha middle schoolers (2026)^4
- Partnership with Goode Foundation Digital Detox Challenge^5
- Catholic counselors and churches actively partner with Gabb to bring safe tech to families^11
- Gabb For Good nonprofit provides free devices to families in need^1
- Over 1,700 reviews with a 4.6-star average on gabb.com^10
- Certified Refurbished devices now available with 12-month warranty^1
Platforms: Gabb Watch 3e (ages 5–12), Gabb Phone 4 (ages 9–13), Gabb Phone 4 Pro (teens) Pricing: Device purchase + monthly service plan (unlimited talk and text)
