Tent Apps is a church website builder and communication platform built around one workflow: a church posts an announcement once, and Tent Apps publishes it everywhere the church communicates.^1 The announcement goes live on the church website, including the homepage, events page, and ministry pages, and also updates the church's mobile app.^1 It is posted to Facebook and Instagram with graphics, captions, and hashtags, compiled into the weekly email newsletter, turned into slides for worship services and lobby TVs, and added to a digital bulletin with sermon notes, connection cards, giving links, and event registration that members open by QR code or NFC tap.^1
Two AI assistants do the rewriting. The AI Announcement Assistant generates copy tailored to each channel, and the AI Website Assistant builds and edits website pages from plain-English descriptions.^1 The platform also includes a sermon manager for audio, video, and notes, a forms builder, and integrations with giving platforms including Pushpay, Tithe.ly, and Planning Center Giving.^1
Tent Apps is sold by subscription in three tiers. Website Only covers the website builder and hosting, the announcement manager, sermon hosting, and the forms builder. Church Website + AI Assistant adds the AI tools, automated posting to all channels, newsletters, and slides, and its pricing varies partly by congregation size. The Church Growth Package adds Google Ads, social media ads, and local search optimization, with one growth focus each month. Every tier includes a free 14-day trial with monthly or yearly billing, plus optional one-time setup help alongside free AI-assisted setup.^2
Owner and founder Zack Esgar started Tent Apps in Lubbock, Texas.^6 He writes that he loves helping churches and ministries further reach their communities for the Gospel through digital marketing and smart ministry websites.^3 The company says its team comes from church leadership backgrounds.^4 Esgar also hosts Smarter Church Communications, the company podcast on church websites and digital outreach.^7
On that podcast, Stacey Franco, communications leader at Summit Church in Durango, Colorado, described how her church doubled in size over four years while using Tent Apps for its website, ads, and Google Business management.^8
"When we came up with our goals, they seemed impossible. But here we are, and it’s absolutely beautiful to see what God has done." - Stacey Franco, Summit Church^8
Notable:
- Click Nonprofit named Tent Apps the best church website company in its November 2025 review of church marketing companies.^5
