LOOR is a crowdfunding entertainment platform where fans help decide what gets made. Creators pitch film and game projects, LOOR's development team reviews each pitch, and approved creators interview with a development executive before a project opens for funding. Fans fund projects with Loot, LOOR's internal currency, and once a project is funded and available, anyone can watch it on LOOR.^1
Creators retain ownership of their work and keep 100% of the Loot their projects raise, and fans who fund a project become producers, with the top five funders earning priority on-screen credits. If a project does not reach its funding goal, the Loot pledged to it is returned so fans can fund another project. Fans can also tip projects directly with Loot.^1
LOOR was founded by Marcus Pittman, a filmmaker who previously worked in Christian television and built Apologia Studios' YouTube studio, together with Jason Farley and founding partner Jon Speed.^2^4 Pittman has described LOOR as an alternative built for Christian and conservative storytellers, giving artists freedom that Hollywood gatekeeping does not.^2 The current funding slate mixes faith-driven projects such as The Psalter and Bearly Biblical with broader independent film and games, reflecting that commitment to artist freedom.^1
LOOR funds projects through Loot, its internal currency, which fans buy and direct to the projects they want made and to tips for projects they like. Current membership and Loot details are on the site.^1
Notable- Fans direct funding to the projects they want made and receive producer credits, with the top five funders earning priority on-screen credits.^1
- Creators keep full ownership and 100% of what they raise, and every pitch passes development-team review and a human interview.^1
- Founded by Christian filmmakers as an alternative to Hollywood gatekeeping for independent storytellers.^2
