Grow is a free Christian social app that offers a different kind of feed: photos, GIFs, memes, worship songs, and Bible-verse images shared with friends, plus posts from churches and Christian creators around the world.^1 Jamie Matthews, listed as co-founder, traces the idea to a 2016 conference in Colombia, when he was eighteen and no longer attending church but still convinced God had a plan for his life.^2 Grow launched Easter 2022 through City Life Community Projects. It remains free for individuals and organisations, with no advertising, relying on God's provision rather than in-app purchases.^3 While it is for anyone, its prime aim is younger generations, including Gen Z and younger millennials, and its About page sets a goal of 100,000 young people using Grow by 2027.^3
The heart of the app is its devotionals. The homepage points to hundreds of plans made of video, music, Scripture, and story, with recommendations based on the topics that interest you.^1 Apple and Google listings add support for seven Bible translations, including NLT, AMP, and EASY.^4 Churches and ministries can publish their own plans through Grow Studio; partner logos on that page include Scripture Union, Christians in Sport, and The Word For Today.^5 For safety, Grow says every post, comment, and devotional passes through a profanity filter, its in-house system detects pornographic images, and more than 200,000 website domains for porn, gambling, and fake news are blocked.^5
