When attendance, salvations, and giving live in separate spreadsheets, a church can miss the trend those numbers tell together. Church Metrics is Gloo's free church-data dashboard: a place to count attendance, salvations, giving, volunteers, and any custom category a team can tally, then watch the trend over time.^1
The tool comes preloaded with five categories, and teams can add custom categories for data points such as baptisms or cars in the parking lot.^1 The website and the iOS and Android apps let a team enter numbers during a service, from parking-lot tallies and kids ministry to the main room, then share one dashboard with customizable charts, scheduled reports sent to the inbox, and weather shown next to the counts.^1 Notes can explain a spike or a dip, roles cover admins, users, and volunteers, and an API is documented for teams that want the same numbers in other tools.^1 It tracks church-wide totals, not individual attenders, and previous data can be imported by CSV.^4
Multi-site teams can switch campuses in the apps.^3 Denominations and church-plant networks can create private, invitation-only Groups, tag member churches, and see combined trends across the whole network.^5
Church Metrics is published by Gloo, the Boulder, Colorado technology company Scott Beck founded in 2013 to help churches use technology and data in ministry.^6 On the Carey Nieuwhof Leadership Podcast, Beck joined Barna's David Kinnaman to talk about how local pastors can use data to make better leadership decisions, and put the work this way: "It's our job to wrestle with, 'How do we bring technology into alignment with God's purposes to be able to accelerate the work that we're trying to do?'"^7 A Church Metrics account is a free account, not a trial, because Gloo says it loves the local church and wants counting to stay available at no cost.^4
"Church Metrics is the best platform I've seen, and it helps us tremendously on a week-in week-out basis." - Pastor Chunks Corbett, Elevation Church, Matthews, NC^2
"Before Church Metrics, we just didn't see certain things that were happening in our church. Now, I'm able to gather the data we need, make assessments, and observe trends in our church." - Pastor Fernando Cabrera, New Life Church, Bronx, NY^2
